Sometimes, the important part is not just the destination but the journey. Vince and Chelle Caruso’s built Caruso’s Sandwich Company as a result of a personal journey that defined their philosophies, their business focus, their outlook on life and their passion for creating a sandwich company that would revolutionize the Quick Service Industry.

While still in college, they defined this dream and set about to research every sandwich company west of the Mississippi. Then armed with all this knowledge, they opened their first sandwich company. It was an instant hit and they quickly had to start asking themselves a question, “What do you do when your customer lines are consistently out the door?” Open another one. Their second store opened in 1996 to greater success than the first sandwich company. All of our lives are made up of stages. Even though they had two thriving sandwich businesses, Vince and Chelle had reached a different stage. They knew they now required a simpler, quieter place to grow their family.

They sold their two successful stores and after a year of searching, they found the perfect place to raise their family. Vince and Chelle believe family is the foundation to everything. They treat their customers like family. They treat their employees like family. That is why they spent a year searching until they found a beautiful town in Idaho called Coeur d’Alene.

 
Secure in their new community and itching to start their next stage of their business lives. These two successful Sandwich company entrepreneurs did the only thing they could do – open a sandwich company. This time in Hayden, Idaho. They duplicated the concept of using only the freshest ingredients to make everything homemade while providing friendly, courteous service. They only needed to make one minor adjustment to produce major improvement in an already flourishing business – fresh baked bread every day. Customers loved it and they knew it was time to share their dream business with the world.

Vince and Chelle devote all their energies to helping others achieve not only business success but also enjoying a balanced way of life. Their goal is to help people run profitable businesses that contribute to a healthy lifestyle for the owners, employees and community. Ultimately, their story is about a history to quality – quality food, a quality business and a balanced quality of life.